Few Days ago Kerala Veterinary and Animal Sciences University introduced a new brand of product to the market. Not many would have thought that it would become such a trending product, but it is now. Kerala Veterinary and Animal Sciences University is making huge impact on the market with their new bottled cow urine. You can get bottled cow urine for Rs.5/litre from the University. The product comes in a sealed 5 Litre bottle. The University is also getting bulk orders from retailers. Marketing is done through the sales and information centre of the University located at Pokkode, Kalpetta, and Kerala. It will soon be available in supermarkets and cities.
Need for Bio-farm vegetables and fruits have increased the need for bio-fertilizers and bio-pesticides in the market. Cow urine is the best bio-pesticide and bio-fertilizer available in our household, but the busy urban people don't have enough time to take care of cows nor do they have the space to keep or graze them. The University saw this as an opportunity and went in. The urine is basically filtered and packed. University is also marketing 'Panjaghavya', a mixture of milk,curd,ghee,butter,dung and urine for Rs.50/Litre.