Yes it is true; facebook is tracking your browsing. According
to a report published by USA TODAY, facebook is keeping track of all the
websites you visit. Every single site you visit will be tracked and even
logging out won’t fix the issue. It is a clear violation of privacy policy and
facebook is using your private information for their business needs. And even
more frustrating thing is that, 800 million facebook users are not just being
spied upon. Even if you are not a member of facebook and you visit facebook for
some reason, tracking begins from there on. Facebook officials are able to
create a log list of previous 90 days of any person. Each and every site you
visit that has a facebook plugin will be tracked. The information is from top
facebook officials including facebook’s engineering director, Arthur Bejar and
Gregg Statancile and two other executives.
How Facebook Tracks You?
· Facebook
doesn’t track everybody the same way. It uses different methods for members who
have signed in and are using their accounts, members who are logged-off and
non-members.
·
The first time you arrive at any Facebook.com page, the company inserts cookies
in your browser. If you sign up for an account, it inserts two types of
cookies. If you don’t set up an account, it only inserts one of the two types.
·
These cookies record every time you visit another website that uses a
Facebook Like button or other Facebook plugin — which work together with the
cookies to note the time, date and website being visited. Unique
characteristics that identify your computer including IP address, operating system and other basic system
information are stored.
·
Facebook keeps logs that record your past 90 days of activity. It deletes
entries older than 90 days.
·
If you are logged into a Facebook account, your name, email address,
friends and all of the other data in your Facebook profile is also recorded.
Data about web
searches and browsing habits could be used to figure out political
affiliations, religious beliefs, sexual orientations or health issues about consumers.
Why Facebook
Does this?
Facebook makes
most of its money through ads. Getting a thorough information about the sites you
visit allows them to generate ads that corresponds to you. In a way, they are
using your private data or interests to make money. This is so unfair and
really disturbing. They are literally selling us for money and it should stop.
I don’t know what the authorities are going to do about this. To add to the
point Microsoft, Google and Yahoo have been using similar tracking methods for
years now.
Now it’s all
down to two questions:
How much
privacy do we really have? And how much protection do we need?
You may also read: Facebook Versus Google+
You may also read: Facebook Versus Google+


